With the growth of employer-based transportation demand management (tdm), employers and local governments need to monitor and evaluate program results. A model program for local governments to monitorthe impacts of local tdm programs is suggested. The program is described by means of outlines of suggested reports and manuals; mock tables to illustrate exactly which data need to be collected; recommended wording and format for employee and manager survey questions; hypothetical findings and conclusions for recommended reports to illustrate how data should be presented and interpreted; suggested language for policy instruments involving developers in the tdm program monitoring effort; specific guidance for a transportation management association (tma) in setting out a monitoring role in its by-laws (language suggested), contracting for survey and data processing services, and holding workshops (agenda and resources included); and recommended procedures and cautions for carrying out the evaluation of traffic generation at tdm and control sites, as well as example interpretations of results. This paper appears in transportation research record no. 1321, Rideshare programs: evaluation of effectiveness, trip reduction programs, demand management, and commuter attitudes 1991.
Abstract