This project provides information about norms and attitudes related to alcohol use and driving. This booklet was developed to assist highway safety program officials in assimulating recent research findings on primary prevention into their DWI community-based prevention programming. The DWI prevention activities and program suggestions contained in this booklet are based on the findings of a review of DWI literature and attitude behavior research; a quantitative analysis of primary prevention public health programs; and primary data collected through interviews and focus groups on knowledge, beliefs, attitudes, and behaviors related to drinking and driving. Presented herein is background information on the drunk driving problem; approaches for establishing an integrated community-based prevention program; and resources that can support DWI prevention efforts. The suggestions contained in this booklet have not been tested specifically for preventing drinking and driving; however, they are based on statistically factored, features of successful public health primary prevention programs. Information on the other aspects of the project can be found in other volumes of this report as follows: Volume I--Review of the Literature; Volume II--A Meta-analysis of Primary Prevention studies; Volume III--Report of Individual Interviews; Volume IV--Report of Focus Groups.
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