This report describes the `Innovative Strategies to Influence the Mobility of Motorists' project. The objective of this project is to describe an innovative strategy on the basis of which a policy can be developed. The aim is to reduce the motor vehicle use. The problems associated with motor vehicle use should concur with the personal experience and perception of the motorist. Therefore, the report explicitly chooses for policy making at meso level, where diverse government organisations negotiate and exchange with various `organised citizens' and other social organisations. The report uses insights and study results derived from public administration science, organisational, sociology, psychology, and social marketing. The report describes a stepwise plan for organizing a platform in which `negotiated government' can be formed. The report offers a further explanation of the method as described in the stepwise plan, based on the application of this plan to an actual case. For this purpose, the Rijnmond region is chosen. This region contains the large mainport of Rotterdam.
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