Onzekere toekomst opvolger Stender.

Author(s)
Warmenhoven, R.
Year
Abstract

The brand name "Stender", a non-alcoholic beverage, is stopped. It is tried to explain why such a decision has been taken. It is not clear what the market chances will be for the successor "Grolsch Special Malt", also a non-alcoholic beverage and a product of the same Dutch brewery.

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Publication

Library number
C 356 [electronic version only] /83.4 /
Source

Adformatie, Vol. 20 (1992), No. 20 (14 mei), p. 23-24

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