Operation Countdown: driving the road safety message home.

Author(s)
Perry, S.
Year
Abstract

The Operation Countdown interactive multimedia bus aims to spread the word about safe driving habits and reducing the state's road toll to drivers of all ages. The 12-metre Mercedes Benz bus has been transformed into a travelling bill board for road safety. It is decorated with eye catching road safety images and has an external DVD-linked plasma screen. The mobile display vehicle is a valuable tool enabling Road Safety Awareness Unit members to deliver road safety presentations to audiences outside the Mobile Multi-Media Display Vehicle (MMDV). Inside, the bus has another plasma screen and four information kiosks coupled to computers and LCD touch screens all projecting road safety messages. The bus also features a static display, exploring the human, vehicle and environmental factors of road trauma. The aim is to make people aware of some of the dangers they face when they are behind the wheel or as ordinary road users and hope that they will leave the bus with a better understanding of road safety issues and with a much higher level of road safety awareness. (a) For the covering entry of this conference, please see ITRD abstract no. E216178.

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Publication

Library number
C 48378 (In: C 48335 [electronic version only]) /83 / ITRD E216130
Source

In: [Proceedings of the] 2007 Australasian Road Safety Research, Policing and Education Conference, Melbourne, Australia, 17th-19th October 2007, 11 p.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.