Launched in April 2010, the Operation Zenith motorcycle safety campaign was developed to reduce the number of motorcyclists involved in collisions on Grampian’s roads. In its two full operational years, the campaign has successfully reduced casualty levels amongst this vulnerable road user group using a combination of measures taken from the Four E’s of Road Safety: Education, Engagement, Engineering and Enforcement, with Evaluation (the fifth E!) being used to monitor progress. Based on this approach, the following paper outlines the specific, often innovative, measures that have been introduced and delivered as part of Operation Zenith. In particular, reference is made to the importance of partnership working in delivering the objectives of this holistic, multi-agency campaign. (Author/publisher)
Abstract