Abstract
The purpose of this guide is to provide advocates and policymakers with suggestions for effective regulation of alcohol advertising at the state and local levels in the 21st century. This guide contains: answers to common questions regarding the First Amendment and the regulation of commercial speech; examples of restrictions on commercial speech that are more likely and less likely to withstand a legal challenge; a checklist of the considerations to be made before, during, and after drafting a law restricting alcohol advertisements; models of effective state and city laws that restrict alcohol advertisements; current laws on the books from states, cities and transit agencies that restrict alcohol ads. (Author/publisher)