This paper presents a stated choice experiment that models the effects of travel time, retail supply, parking lot and bike shed characteristics on the choice of transportation mode of visitors of a shopping centre. The model concerns choice behaviour in the context of visiting shopping centres for clothes purchasing. The parking situation at the visited shopping centre is described by two parking lots of which the characteristics vary independently of each other. The model estimated and validated using data gathered in 1995 in the city of Boxtel. It appears that various parking characteristics influence the choice of transportation and parking lot. Characteristics of bike sheds do not influence the choice of mode. By incorporating cross-effects in the model, the substitution among different parking lots at one destination is modelled. (A)
Abstract