The pedestrian and bicyclist highway safety problem as it relates to the Hispanic population in the United States : final report. On behalf of the Federal Highway Administration’s (FHWA) Pedestrian and Bicycle Safety Research Program.

The nature and extent of the Hispanic pedestrian and bicycle highway safety problem is not well known. It is apparent that a disproportionate number of the persons killed in highway crashes of all types are Hispanic immigrants. While the reasons for this overinvolvement have not been determined, it has been suggested that cultural differences, language problems, and a lack of familiarity with traffic in the United States may be involved. Census data show that the Hispanic population is growing faster than any other group in the United States. The highway safety problems of Hispanics will only increase as more and more Hispanics immigrate to the U.S. Accordingly, the Federal Highway Administration (FHWA) and the National Highway Traffic Safety Administration (NHTSA) contracted with the Center for Applied Research, Inc. (CAR) and its subcontractor, The Media Network, Inc. (TMN). The contract objective was to determine the extent of the pedestrian and bicyclist highway safety problem as it relates to Hispanics. The ultimate goal of this project was to provide Federal Highway Administration (FHWA) and National Highway Transportation Safety Administration (NHTSA) information for developing a marketing plan for pedestrian and bicycle safety messages for Hispanic audiences in the U.S. (Author/publisher)