Perceptual load in central and peripheral regions and its effects on driving performance

advertizing billboards. Paper presented at IEA 2012, 18th World congress on Ergonomics
Author(s)
Marciano, H. & Yeshurun, Y.
Year
Abstract

A broadened version of the perceptual load model was utilized to explore systematically the influence of four variables on driver's behaviour: a. levels of load on the road; b. levels of load at the sides of the road; c. event's initial location (on the road vs. at the sides of the road); and d. the presence and size of advertising billboards. 18 participants participated in two experimental sessions in a driving simulator. One of the sessions contained advertising billboards and the other session did not. The results indicated that billboards can have a considerable effect on various aspects of driving like the time required responding to a potentially dangerous event or simply the number of accidents occurring during driving, but importantly the effect of billboards on driving was modulated by the levels of perceptual load. (Author/publisher)

Publication

Library number
20120383 ST [electronic version only]
Source

Work: A Journal of Prevention, Assessment and Rehabilitation, Vol. 41 (2012), Supplement 1 'Proceedings of IEA 2012, 18th World congress on Ergonomics : designing a sustainable future, held in Recife, Brazil, February 12-16, 2012', p. 3181-3188, 20 ref.

Publication (link)

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.