The concept of voluntary behaviour change has now been applied throughout Australia and elsewhere and appears to have achieved substantial reductions in kilometres and hence greenhouse gas emissions. The way in which these changes have been achieved has usually been through discussions or interactions with individuals sometimes in the context of the household and sometimes in the context of workplaces or schools. One of the basic components of some applications of voluntary behaviour change is that of personal responsibility where people are asked to take personal responsibility for problems that are troubling them. We believe that focusing on personal responsibility means that it is possible to consider expanding the voluntary behaviour change approach described in this paper to be used as a way for industry/business and governments to approach change. This paper is aimed to raise the level of debate on behaviour change and to challenge the communities of research and practice into considering new ways of thinking and to add value to current processes by new approaches and experimentation. (a) For the covering entry of this conference, please see ITRD abstract no. E216058.
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