There is abundant evidence that higher speeds are associated with more severe pedestrian injuries and increased death. Surveys show that drivers believe that speeding is more dangerous for pedestrians on residential roads than on other roadways. There has been significant work on engineering approaches to traffic calming as a means of reducing neighbourhood speeds. There have, however, been few attempts to combine public information, enforcement, and innovative marking techniques with engineering changes as a means of achieving greater speed reductions. NHTSA therefore funded the current study whose objective was to develop and test a behaviour-based program to reduce motorist speed in residential areas by adding education and enforcement to engineering. (Author/publisher)
Abstract