Planning and evaluation of road safety campaigns : presented at the 11th OTA/PIARC study week at Brussels.

Author(s)
Hoste, J.L. & G.J.S. Wilde.
Year
Abstract

The 1971 OECD report on the evaluation of road safety publicity campaigns, in which some thirty security campaigns, carried out in twelve European countries, in the U.S.A. and in Canada over the last twenty years are examined, is discussed. Critical observations are made about the deficiencies of these campaigns.

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Publication

Library number
B 527 /83.5
Source

[S.l., s.n.], 1972, 30 cm., 9 blz., fig.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.