Experience in York has shown that it is possible to promote cycle use whilst also improving cyclists' safety. Key lessons which have been learnt are that isolated cycle facilities will not affect people's modal choice on their own. However, sustained investment at a realistic level can bring about significant changes in people's travel habits. The cycle network needs to be based on strategic planning to ensure that coherent, continuous routes are created. Security has also been shown to be important - both in terms of personal security and safe parking facilities. Finally, 'soft' measures to promote cycling can complement the physical infrastructure. Partnerships with other organisations have proved very worthwhile to enhance the overall image of cycling. Relating cycling to health, in particular, has allowed the City of York to move towards a very positive message which people can relate to their own lifestyle aspirations. (A)
Abstract