Abstract
Different aspects for the success of marketing and marketing methods are discussed. Hypotheses, methods of study, test methods, experimental equipment for tests, sampling, planning, and cost are considered.
Planning van marktonderzoek : achtergrondgegevens die bij het beoordelen van voorstellen van belang kunnen zijn.
Year
Publication
Library number
B 12819 fo /01/
Source
Schiedam, Instituut voor Psychologisch Marktonderzoek IPM, 1975, 16 p., fig., graph., ref.
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