The Urban Mass Transportation Administration (UMTA) service and methods demonstration program is described, the purpose of which is to bring about the imaginative use of traffic management and marketing techniques, pricing, service variations, and technology to attain clearly defined objectives.
In: Demand-responsive transportation systems and services : proceedings of the 5th International Conference on Demand-Responsive Transportation Systems, Oakland, California, November 11 - 13, 1974, TRB Special Report No. 154, p. 165-169
This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.