This paper examines preferences for in-vehicle guided tours for the driving tourist. In-vehicle guided tours represent a potential feature of advanced traveller information systems (ATIS) that can provide driving tourists with instructions for getting to tour destinations and information about those destinations. Findings are reported from a multi-year Intelligent Transportation System project intended to better understand driver information needs and preferences, in order to develop guidelines for ATIS for the driving tourist. The project included a review of the literature on the driving tourist and a nationwide questionnaire survey of about 1,400 adult US residents. The authors presented preliminary results from this project at two previous ISATA conferences. In this paper, the authors examine driver preferences for in-vehicle guided tours within the context of selected personal characteristics of drivers including sex, age, and education. (A)
Abstract