Pricing policies: effective and acceptable in changing car use? Motorised transport increasingly causes serious societal problems. One way to influence transport behaviour is the implementation of pricing policies. This research is aimed at examining factors that affect the effectiveness and acceptability of pricing policies. Two factors are examined: individual characteristics and policy characteristics. On the bases of the theory of planned behaviour (Ajzen, 1985; Ajzen, 1991) this research examines the influence of attitudes, subjective norms and perceived behavioural control on the perceived effectiveness and acceptability of pricing policies. Also the effect of two policy characteristics is examined: does the policy imply a price raise or a price decrease, and the amount of price increase or decrease. Most existing research examines the effectiveness of pricing policies by asking people how much they intend to reduce their car kilometrage. This research aims at examining the effectiveness of pricing policies on car use in more detail. First, respondents fill out a diary, during four days, reporting all trips they make. Next, in an interview, respondents are asked whether and how they think they would change these trips if pricing policies were implemented: do people change their transport mode, frequency of trips, combination of trips, route, departure time and destination? (Author/publisher)
Abstract