Promoting safety belt use on a university campus : an integration of commitment and incentive strategies.

Author(s)
Geller, E.S. Kalsher, M.J. Rudd, J.R. & Lehman, G.R.
Year
Abstract

Safety belt use on a university campus was substantially increased by offering faculty /staff and students who signed and returned "buckle up" pledge cards the opportunity to win prizes donated by community merchants. Although a relatively small portion of the pledge cards were signed and turned, those who signed and returned a pledge card, increased their safety belt use significantly.

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Publication

Library number
B 29895 fo /83.2 /91 /
Source

Journal of Applied Social Psychology, Vol. 19 (1989), No. 1, p. 3-19, 37 ref.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.