1. Knowledge of the psychology of driving behaviour is incomplete and does not in fact deserve the name if it is to be limited to conditions existing ''inside'' the driver. 2. Compared to other opportunities for influencing driving behaviour, in particular those involving ''external'' circumstances, present day road safety propaganda offers little hope of bringing about any appreciable reduction in traffic accidents. 3. It is assumed that safety propaganda can be effective with road users in increasing their knowledge and appreciation of the circumstances that effect driving behaviour (and thus road safety). 4. The circumstances that have an effect on this behaviour are not, however, exclusively under control by the road-user; if road safety propaganda is to be carried out, it must not be directed (solely) towards the road-user. 5. Where there is a lack of adequate knowledge as to driving behaviour and the circumstances that influence it, then propaganda should create opportunities for increasing this knowledge. 6. Knowledge on road behaviour and the circumstances that influence it can be gained from scientific research.
Abstract