This paper reports on a survey of the public acceptability of transport pricing carried out as part of the European Commission, DG VII (now DG TREN), project TransPrice (Trans-Modal Integrated Urban Transport Pricing for Optimum Modal Split). Based, amongst others, on the 1995 EC green paper 'Towards fair and efficient pricing in transport', TransPrice aimed to demonstrate the potential benefits of several demand management and mode-choice pricing measures by modelling and real-life applications. The method used was to examine the potential user response as well as the road traffic operational, socio-economic, financial and behavioural effects of pricing measures by means of travel behaviour analysis and stated preference analysis and by a traffic simulation for several alternative trans-modal pricing scenarios. One of the main purposes of the project was the analysis of the acceptability which the demonstrated or proposed new measures got or would get if introduced.
Abstract