Public opinion surveys on occupant crash protection.

Author(s)
Lund, A.K. & Williams, A.F.
Year
Abstract

Personal interviews with a national sample of new-car owners or prospective car buyers found that 90% were "somewhat" (39%) or "very" (51%) interested in the crash-worthiness ratings of new cars. When respondents were asked to choose one from a set of 32 hypothetical new cars, described in terms of 10 characteristics, car make was the characteristic that influenced choice the most, followed by price and gas mileage.

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Publication

Library number
B 22077 fo /83/
Source

Washington, D.C., Insurance Institute for Highway Safety (IIHS), 1982, 9 p., ref.

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