Public outreach handbook for departments of transportation.

Author(s)
Frank Wilson & Associates, Inc.
Year
Abstract

The NCHRP consultants, a team of experts in the fields of public affairs, public relations, and transportation planning, have developed a program that offers all those involved with transportation related public outreach a foundation course in the strategies, tactics, and tools needed to develop and implement successful public outreach campaigns. This handbook is organised in four chapters: (1) Strategic marketing planning guide; (2) Prototype scenarios; (3) Toolbox; (4) Guide to developing campaigns.

Publication

Library number
C 9562 S /10 / IRRD 894000
Source

Washington, D.C., National Research Council NRC, Transportation Research Board TRB / National Academy Press, 1994, 37 p., 11 ref.; National Cooperative Highway Research Program ; Report 364 / NCHRP Project 20-24(5) FY '91 - ISSN 0077-5614 / ISBN 0-309-05363-3

Publication (link)

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.