The Qualtrics handbook of question design

Qualtrics’ mission is to close the gaps in human experiences. By understanding survey design best practice, companies are able to gather better-quality research, enabling them to craft data-driven experiences for their customers.
This handbook covers four key areas for XM researchers: 1. Answering questions: The cognitive processes involved in answering questions and the concept of respondent burden, and the response behaviors that emerge when respondents are faced with too much burden; 2. Data quality: What it means and how to measure it; 3. Designing questions to enhance data quality and reduce respondent burden; 4. Existing questions vs. designing your own: The pros and cons of both options.