Cambridge has been subject to rapid economic growth in recent Years, particularly during the late 1980's. As a result of this, traffic levels have increased rapidly, which now pose a threat to the historic nature of the City. This paper will outline the origins and the nature of this problem and analyse a selection of very different schemes which have been implemented or are being considered to remedy (as far as possible) the situation. Four such schemes will be analysed, in each case, consideration will be given to their origin, reasons for introduction and their potential for success. The four are: (i) pedestrianisation; (ii) the tow-away scheme; (iii) the green bikes scheme; and (iv) the encouragement of car sharing. These policies combined, have the objective of making the City a more pleasant place to live and work by reducing the need to travel. The environmental benefits are also clear such as a reduction in pollution. To what extent however, can this package of rather unusual measures stem the increasing tide of car use ? This paper will consider each of these measures in turn. (A)
Abstract