The regional transit connection (rtc) is a one-stop ticket and pass clearinghouse for the san francisco bay area that provides a simple method for employers to sell transit tickets and passes to theiremployees at the worksite. The program began in september 1984 as an umta demonstration project with the metropolitan transportation commission as the project sponsor. After federal demonstration funds were expended, the program was extended through september 1987 using local funds. During its 26 months of operation, the rtc has worked out agreements with eight major bay area transit operators for sale of transit tickets and passes and enrolled 64 employers and employer consortiums representing 270 separate firms. Sales for october 1986 (the most recent month of operation) totaled $232, 000, with the cost/revenue ratio reduced to 4 percent. Plans for expanded clearinghouse opportunities include enrolling new employers, promoting regional sales at selected retail outlets and establishing a regional transitsales office. This paper appeared in transportation research recordno. 1144, Transit management, marketing, anfor IRRD c8902
Abstract