Abstract
Britain's Road Safety act of 1967, aimed at reducing the frequency of highway crashes by curbing drinking drivers, appeared to be successful for a period following its enactment on October 9, 1967, but many British traffic officials are not optimistic that this trend will continue. Also, there are opinions in some quarters that a government-sponsored paid-advertising traffic safety publicity campaign, conducted just prior to the effective date of the Act, might have been responsible for a portion of the reduction in accidents.