In this paper, the ways in which business and services attract traffic are discussed. The location of an office or service facility is an important factor influencing traffic going to and coming away from it. An office situated next to a railway station will, for example, more readily attract commuters by train, while an office located next to a motorway will encourage car usage. Physical planning can influence the location of new offices; planning regulations also contribute to the "guiding" of traffic and mobility. The increasing growth in the use of motorised transport is giving rise to numerous problems, and government policy is therefore aimed at cutting down on the avoidable use of cars and at stimulating public transport and the use of bicycles. One such way of doing so is by means of locational policy: siting new businesses and services as far as possible in locations which can easily be reached by public transport or bicycle ,and not only by car. Each type of establishment has different transport needs. A university must in the first instance be reachable by public transport and bicycle, while a distribution centre should above all be properly accessible to freight vehicles. For this reason, mobility profiles are drawn up for various types of establishment. Locations are classified according to their accessibility profiles. In order to ensure that the right business is given the right location, the various parties involved must co-operate. Authorities should as far as possible seek to develop a common approach in their site allocation and structure plans and in license- granting. Companies, social institutions, property developers and urban developers can also make their own creative contributions, whose importance should not be underestimated.
Abstract