Abstract
This paper deals with road safety communication within the European Union. The part of such communication is always important, either on a national or at local levels. According to the countries, the authorities in charge of road communication are governmental bodies or associations. The strategies for communication remain varied: some countries, following surveys of opinion, have put in force communication schemes over several years, while others do communicate in accordance with opportunities, without any pre-set strategy. The tune of messages also vary with some states showing actual accidents and victims, while others prefer communicating objective facts without showing accidents themselves. (A)