Road safety communication campaigns : manual for design, implementation and evaluation (abridged version).

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Abstract

This booklet is an abridged version of the CAST Manual for Designing, Implementing, and Evaluating Road Safety Communication Campaigns. Campaigns and Awareness-Raising Strategies in Traffic Safety (CAST) is a targeted research project supported by the European Commission. It was set up to meet the Commission's need to enhance traffic safety by means of more effective road safety campaigns. The CAST project, which ran from 2006 to 2009 focused on the development of three tools aiming to provide practical help for campaign practitioners. Together the tools represent clear instructions in the design and evaluation of road safety campaigns. The CAST project was carried out by a consortium of 19 partners and coordinated by the Belgian Road Safety Institute (IBSR-BIW). It included all of the major European organisations with skills and experience in the area of road safety campaigns, and as such brings together expertise from across the EU. (Author/publisher)

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Publication

Library number
20100816 ST [electronic version only]
Source

Brussels, European Union, Directorate-General for Energy and Transport (TREN), 2010, 18 p.; Catalogue number MI-32-10-229-EN-C - ISBN 978-92-79-15433-1

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.