Road Safety Monitor 2014 : driver behaviour and wildlife on the road in Canada.

Author(s)
Meister, S.R. Mainegra Hing, M. Vanlaar, W.G.M. & Robertson, R.D.
Year
Abstract

This fact sheet summarizes national results from the Road Safety Monitor (RSM) 2014 regarding wildlife-vehicle collisions (WVCs) in Canada. The RSM is an annual public opinion survey conducted by the Traffic Injury Research Foundation (TIRF) in partnership with State Farm Canada, Beer Canada, and Toyota Canada Foundation. It takes the pulse of the nation on key road safety issues by means of an on-line survey of a random, representative sample of Canadian drivers. In 2014, as part of a larger project to better inform researchers and practitioners and to help educate the public, TIRF collected data on self-reported driver behaviour in relation to collisions and near misses with wildlife on the road. Additionally, respondents were asked to report what they thought drivers should do when they encounter an animal on the road. The following results are based on analyses of RSM 2014 data, the first year data has been collected on this issue. The survey data were weighted and stratified by province and/or region. (Author/publisher)

Publication

Library number
20160764 ST [electronic version only]
Source

Ottawa, Ontario, Traffic Injury Research Foundation of Canada TIRF, 2016, 11 p., 7 ref. - ISBN 978-1-926857-72-5

Publication (link)

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.