Road safety publicity. Quantifying the effectiveness of public service advertising.

Author(s)
Morris, J.P.
Year
Abstract

The road accident problem is enumerated and the drink and driving publicity campaign of 1964 and 1967 are outlined. The first three years (1968-1970) of a sustained road safety campaign are described and evaluated. The planning, design and operation of three campaigns are given in detail. It is discussed whether publicity can achieve results measurable in terms of casualties saved and cost benefit. It shows that it can and sets out the methods of the measurement used and the results.

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Publication

Library number
B 349 [electronic version only] /82.4 /82. 2 / IRRD 202205
Source

London, Advertising Association, 1972, 21 cm., 104 blz.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.