Abstract
Even though considerations such as price and fuel economy dominate car buyers' priorities, a market study indicates safety becomes a concern for consumers when they learn of the features that could be available.
Even though considerations such as price and fuel economy dominate car buyers' priorities, a market study indicates safety becomes a concern for consumers when they learn of the features that could be available.
Washington, D.C., Insurance Institute for Highway Safety IIHS, 1980, 18 p., fig., tab., ref.
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