RSV, safety, and the new-car market place.

Author(s)
Kelley, B.
Year
Abstract

Even though considerations such as price and fuel economy dominate car buyers' priorities, a market study indicates safety becomes a concern for consumers when they learn of the features that could be available.

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Publication

Library number
B 17968 fo /91.1/
Source

Washington, D.C., Insurance Institute for Highway Safety IIHS, 1980, 18 p., fig., tab., ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.