Market research shows that many people choose not to cycle because they perceive cycling to be unsafe — so the challenge lies in improving not only safety for the existing cyclists but the perception of safety for those not currently cycling. Whether cycling for recreation or transport, safety is a barrier to getting more people to take up cycling. It is well understood for both Australian and international contexts that the greater the level of community cycling the lower the cycling crash rates become. Therefore, it is not only important to improve safety for cyclists by improving infrastructure and road user behaviours, but also to encourage more people to cycle more often — further reducing the risk of crashes. Safety in Numbers — A Cycling Strategy for South Australia 2006 -2010 draws together the actions from across Government that together will progress cycling for the benefit of all South Australians. (Author/publisher)
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