The Transport & Planning Research Team commissioned mruk research on behalf of the Scottish Road Safety Campaign (SRSC) to undertake research to evaluate the 2003 drink drive festive campaign and the broader ‘Don’t risk it’ drink drive campaign. The main aim of the research was to evaluate the 2003 drink driving festive campaign; testing awareness and understanding by drivers of the campaign, assessing whether the campaign has had an impact on driving behaviour in order to inform further development of the campaign. There were two phases of research: * A total of 1000 in-home interviews were conducted with car drivers. The sample was structured to achieve a broadly representative demographic sample. * Qualitative research was conducted via a series of fourteen focus groups and ten in depth interviews. The construction for these discussions took into account; age, gender, drinking behaviour and location. (Author/publisher)
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