In search of the public transport users : towards public transport potential maps.

Author(s)
Waerden, P.J.H.J. van der Timmermans, H. & Berenos, M.
Year
Abstract

In search of the public transport users : towards public transportation potential maps. Targeted at practitioners, this paper reports the results of a simple approach to identifying potential customers of public transport using GIS-based public transport potential maps. These maps allow one to locate the most likely customers of public transport. Using these maps, public transport companies can optimise their available budget for marketing their services. Also urban planners can benefit of this approach. The approach is illustrated in the City of Roermond, the Netherlands. A basic logistic regression model is estimated with data of a limited amount of postal code areas. In addition, the model is used to predict the public transport potential for all postal code areas. The predicted potentials are compared with the current public transport system of Roermond. (Author/publisher)

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Publication

Library number
20041851 e10 ST (In: ST 20041851 [electronic version only])
Source

In: Innovatie : van inspiratie naar realisatie ? : 31ste Colloquium Vervoersplanologisch Speurwerk CVS : bundeling van bijdragen aan het colloquium gehouden te Zeist, 24 en 25 november 2004, deel 5, p. 1347-1362, 6 ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.