"Seat belt sweepstakes" : an incentive program. Paper presented at the International Congress & Exposition, Detroit, Michigan, February 28 - March 4, 1983.

Author(s)
Horne, T.D. & Terry, C.T.
Year
Abstract

As part of an overall effort to support the National Highway Traffic Safety Administration (NHTSA) national program to increase seat belt usage, General Motors instituted an employe seat belt use incentive program at the General Motors Technical Center in Warren, Michigan. This program was responsible for raising seat belt use at the Tech Center from 36% to 70% during its 5 1/2 month duration. The program was patterned, in part, after research work done by professor E. Scott Geller of the Virginia Polytechnic Institute and State University under a grant from the General Motors Research Laboratories and a program conducted by Berg Electronics (a DuPont subsidiary). The intent of the program was to provide sufficient positive incentive to employes to buckle up for an extented period of time, thereby establishing a seat belt use habit that will continue after the incentives are no longer offered. This program was different from most other efforts to increase sealt belt use in that prizes were available to participating individuals if, and only if, overall seat belt use on the site achieved a predetermined level. This paper presents the methodology and results of that program.

Request publication

6 + 1 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
941750 ST [electronic version only]
Source

Warrendale, PA, Society of Automotive Engineers SAE, 1983, 10 p.; SAE Technical Paper Series ; No. 830474

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.