"Seat belts pay off" : the evaluation of a community wide incentive program.

Author(s)
Hunter, W.H. Campbell, B.J. Gemming, M.G. & Stewart, J.R.
Year
Abstract

This research explores the effectiveness of a seat belt incentive program in an entire community. The project was conducted in Chapel Hill/Carrboro, North Carolina, a community with a population of 50.000 during 1983. Results indicate that driver overall belt use increased from 24 percent in the baseline phase to a peak value of 41 percent in the last week of the incentive phase. The first six months of the follow-up phase show weekly belt use consistently around 36 percent, indicating that effects of the campaign have continued to persist.

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Publication

Library number
B 23776 (In: B 23751 [electronic version only]) /91/ IRRD 281839
Source

In: Proceedings of the 28th Annual Conference of the American Association for Automotive Medicine, Denver, Colorado, October 8-10, 1984, p. 305-317, graph., ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.