Securing road safety through synergy, perception and images.

Author(s)
Bodinnar, J.G.
Year
Abstract

The problem of road traffic accidents in the Australian State of Victoria is described and details given of an extensive road safety marketing exercise which involved the Victoria Police and joint venture partners VicRoads (the State road authority) and the Transport Accident Commission. This involved checking the speed of 66% of Victoria's vehicles and breath testing 80,000 drivers each month. An education programme was also used, graphically depicting the effects of speed. Aspects considered in the development of the strategy included driver perception, image processing, traffic cameras and penalties. The results of the campaign show a reduction in the incidence of speeding from 23% to 3.5% over 5 years.

Request publication

1 + 0 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
C 8948 (In: C 8934) /83 / IRRD 889241
Source

In: Marketing traffic safety : proceedings of the VIth world congres of the International Road Safety Organisation PRI, in co-operation with the South African Department of Transport, Cape Town, South Africa, 3-6 October 1994, p. 205-227, 9 ref.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.