The semantic differential as an index of traffic sign perception and comprehension.

Author(s)
Dewar, R.E. & Ells, J.G.
Year
Abstract

There is a need to develop and validate simple, inexpensive techniques for the evaluation of traffic sign messages. This paper examines the semantic differential as a potential instrument for such evaluation. Two experiments are described and the results are presented.

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Publication

Library number
B 13712 T /73/83/ IRRD 226914
Source

Human Factors, Vol. 19 (1977). No. 2 (April), p. 183-189, 5 tab., 8 ref.

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