Service orientation is one of the most important decisions a transit manager makes. A manager can concentrate service on the central business district (CBD) or disperse service to connect multiple destinations. Conventional wisdom suggests that transit managers should focus on serving the CBD, because that, such wisdom suggests, is where riders wish to travel. In some places, the service orientation decision is complicated by the need to define the specific role to be played by rail service. Some managers may view rail transit as part of an integrated network structure while other managers may view it simply as the functional equivalent of a high-capacity bus route. This research examines the relationship between service orientation, bus-rail service integration, and transit performance in U.S. metropolitan areas with between 1 million and 5 million persons. The paper finds that metropolitan areas that have integrated their rail transit into a decentralized network structure enjoy higher riding habit, higher service productivity, and better cost effectiveness than metropolitan areas with other network structures or modal combinations. These findings suggest the need for transit managers to carefully consider the relationship between service orientation and bus-rail integration in order to better serve their customers and improve overall transit performance.
Abstract