A short drinking /driving prevention campaign and its actual effects on the alcohol-induced accident rate: A target population study.

Author(s)
Laforest, L.
Year
Abstract

The impact of mass media public service ads had never been satisfactorily demonstrated. Experts in mass communication research have had few positive comments to make towards public campaigns. The design and methodological poverty of most evaluation procedures is the main factor involved. And the drinking /driving mass media campaigns are no exception. But there is some indication of an improvement in recent years.

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Publication

Library number
B 25941 (In: B 25860) /83.4 / IRRD 805883
Source

In: Alcohol, drugs and traffic safety-T 86. Proceedings of the 10th International Conference on Alcohol, Drugs and Traffic Safety, Amsterdam, 9-12 September 1986; p. 475-478, 1 graph., 1 tab., 3 ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.