Sociale marketing en verkeersveiligheid : een studie naar de werking en mogelijke toepassing van sociale marketing ter vergroting van de verkeersveiligheid.

Author(s)
Antonides, G. & Raaij, W.F. van
Year
Abstract

A study has been made of the working and possible application of social marketing to the increase of traffic safety. Aspects that are looked at are: traffic mortality, the use of seat belts, driving while under the influence of alcohol, and driving speeds.

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Publication

Library number
C 300 [electronic version only] /83.5 / IRRD 849058
Source

Rotterdam, Erasmus Universiteit Rotterdam EUR, Vakgroep Economische Sociologie en Psychologie, 1991, 68 p., 58 ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.