A space for safety : the transformation of automobile safety advertising in response to NHTSA crash test implementation, 1977 and 1981.

Author(s)
Burns, R.G. & Lynch, M.J.
Year
Abstract

Automobile safety became an issue of increased public concern during the 1960s. These concerns were institutionalised in the creation of a national regulatory administration charged with overseeing automobile safety. This article examines the impact of the National Highway Traffic Safety Administration's 1979 mandated federal automobile crash testing program (FMVSS 208) on the content of automakers' advertising. Automakers' advertisements were not directly responsive to mandated safety testing, though references to safety features increased. (Author/publisher)

Publication

Library number
C 27473 [electronic version only]
Source

Social Science Journal, Vol. 40 (2003), No. 4, p. 635-641, 12 ref.

Publication (link)

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.