Spurious correlations that result from "Awareness Versus Usage" type regressions.

Author(s)
Morrison, D.G. & D.J. Gluck.
Year
Abstract

Spurious correlations that result from "Awareness Versus Usage" type regressions are analysed. Tables giving spurious correlations that result from constrained regressions and ranges for 95% of the distribution of sample correlation ray are discussed.

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Publication

Library number
A 8443 fo
Source

Journal of Marketing Research, Vol. 7 (1970), No. 3, p. 381-384

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