State versus action orientation and the theory of reasoned action : an application to coupon usage.

Author(s)
Bagozzi, R.P. Baumgartner, H. & Yi, Y.
Year

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Publication

Library number
921507 ST [electronic version only]
Source

Journal of Consumer Research, Vol. 18 (1992), (March), p. 505-518, 66 ref.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.