A strategic partnership to increase programme reach of a driver fatigue programme.

Author(s)
Spackman, A.
Year
Abstract

In 2003 the Land Transport Safety Authority reported ‘driver tired’ or ‘fell asleep’ being responsible for 6 per cent of injury crashes. This correlates to Accident Compensation Corporation (ACC) costs of approximately $NZ12,500,000. This is likely to be a low estimate as ‘failed to keep left’ and ‘inattention’ or ‘attention diverted’ may also be a result of the driver being tired; both feature as high contributors to injury and fatal crashes. ACC therefore developed an education based Driver Fatigue programme targeting non-commercial drivers, where legislation and enforcement are not currently possible. A partnership has been developed between IAG New Zealand, a private insurance company, and ACC to increase the reach of ACC’s Driver Fatigue programme. This partnership includes ACC providing resources and technical knowledge in the area of driver fatigue. There are benefits for both companies and for the reach of injury prevention messages with this type of partnership. (a) For the covering entry of this conference, please see ITRD abstract no. E214057. Printed volume contains peer-reviewed papers. CD-ROM contains submitted papers.

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Publication

Library number
C 38044 (In: C 38022 CD-ROM) /83 / ITRD E213965
Source

In: Australasian Road Safety Research Policing Education Conference 2005, Museum of New Zealand, Te Papa Tongarewa, Wellington, New Zealand, 14-16 November 2005, [Cd-rom] 5 p.

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