This report will be of interest to individuals and organisations seeking to better understand the concept of mobility management and those seeking to make the transition from traditional transit operating agency to mobility manager. The report presents a useful compendium of mobility management functions; identifies barriers to mobility management; includes findings drawn from seven case studies, which are documented as Appendix A; presents actions to promote mobility management; and documents the results of technical assistance provided to two transit systems in Appendixes C and D. A first important step in this research project was to develop a definition of mobility manager — a frequently used and often misunderstood term. The following definition emerged: A mobility manager is a transportation organisation serving the general public that responds to and influences the demands of the market by undertaking actions and supportive strategies, directly or in collaboration with others, to provide a full range of options to the single-occupant automobile. This definition focuses on concrete actions and functions that may be pursued to expand the traditional mission of public transportation. The objectives of TCRP Project B-7, Strategies to Assist Local Transportation Agencies in Becoming Mobility Managers were (1) to assess if, how, and why some transportation agencies have been able to become successful mobility managers; (2) to transfer that knowledge to the rest of the industry; (3) to identify means to advance beyond the current state of the practice; and (4) to document internal and external barriers that must be overcome. The research team — led by Crain & Associates and supported by Pacific Consulting Group — conducted a two-phased research project. The first phase of the project prepared a compendium that identifies specific mobility management strategies and supportive actions in four different categories: operational, technological, informational/programmatic, and land use. The compendium defines a broad range of actions that can and have been pursued by organisations seeking to serve as mobility managers and provides specific illustrations of generally successful initiatives in each category. The compendium constitutes more than half of the Phase I report. The balance of the Phase I report presents barriers to mobility management, case study findings, and suggested actions for transportation agencies. Seven case studies are presented as Appendix A. In Phase II, the research team (1) provided technical assistance to two transit agencies: King County Department of Transportation (Seattle METRO) and Orlando LYNX, to help them in advancing mobility management and to refine the Phase I findings on the basis of the results of the technical assistance activities; (2) conducted a survey of transit industry staff on ways to advance mobility management; and (3) developed an action plan to advance mobility management. (A)
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