One possible solution to the growing congestion problems being experienced in many European cities lies in the introduction of demand management measures to limit and re-distribute demand for available roadspace. New and emerging road transport informatics technologies show significant potential for implementing and enforcing such measures. This paper describes work being undertaken by DRIVE consortium V 1008 to investigate the application of these technologies in an integrated approach to demand management. The paper concentrates initially on the demand management strategies that have been developed within project V 1008. These are each described within the paper, and the approach adopted to evaluating the effectiveness of each strategy under specified conditions is outlined. The paper goes on to discuss the practical application of one of these strategies within a real "test case" city. Implementation issues are considered, including technological issues of system design and strategic decisions concerning system deployment. These are discussed within the context of proposals for a demonstration project, designed as a continuation of the work being undertaken in project V 1008. Finally, conclusions are drawn on the importance of integrated demand management systems in a future European road transport environment.
Abstract