This report presents the strategy of the Safety City project, which aims to achieve a large reduction of road casualties in Gloucester, England. In the project, the Department of Transport (DOT) has awarded £5M worth of road safety improvements to Gloucestershire County Council and Gloucester City Council. The aim is to reduce the 1991-95 average of casualties by at least one third by April 2002, allowing one year for monitoring. The method of doing this is mostly outlined in the Institute of Highways and Transportation document "Guidelines for Urban Safety Management". A strategy way of addressing traffic and safety problems across the whole city will be implemented, reducing concentrated and scattered accidents by: (1) managing traffic on to the appropriate roads, to distribute traffic more safely; (2) managing speeds for safer traffic circulation; and (3) co-ordinating all work that influences road safety. The first step in developing a strategy was to study the problems in depth, by studying road accident data, traffic flows, and speeds. Factors that would strengthen or weaken the strategy were then identified. More specific safety objectives were set, reflecting the city's main accident problems and including targets for vulnerable road users. Local people will be involved in the Safer City decision process.
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